Buy now and save 10% on orders over £30 (P&P not included)
Buy now and save 10% on orders over £30 (P&P not included)
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About us

Hi and welcome to our site! We are Sue Rutherford and Gay Stott, two women with a passion for jewellery and a vision to create the most effective and stylish solution for jewellery storage.

We founded Swag-bag over 10 years ago with a belief that choosing accessories to match an outfit should be quick, easy and effective. Too often we found ourselves living busy lives which meant that our jewellery would be put away, forgotten about, or worse still, lying in a tangled heap somewhere!

Our solution to this problem was Swag-bag; a hanging jewellery organiser and storage unit which displays all jewellery beautifully.

Our innovative design ensures that it is easy to hang necklaces, earrings, bracelets, rings and brooches in such a way that all pieces are easy to view, find and select.

No more tangled necklaces, lost earrings or forgotten pieces. Everything on view, just the way it should be!

We demand the best for our customers and, within months of trading, Swag-bag was short-listed for 'Gift of the Year' (2010) and has subsequently received glowing reviews from its hundreds of customers - many of whom buy for themselves and then repeat purchase for friends and family.

Our products are made for all audiences which is why we offer a selection of 3 Swag-bags: Mini, Midi and Maxi. Whether you’re always on the go or live for a splash of colour, you’re bound to find a Swag-bag to suit your needs.

Shop now to see our full collection.